1970 Kellogg’s Baseball Cards
Product Details
1970 Kellogg's Baseball is an important issue as far as oddball releases go. It is the first full baseball card set released by the cereal maker.
They would continue to do so on an annual basis for more than a decade, creating some of the hobby's most distinct cards in the process.
1970 Kellogg's Baseball Set Details
1970 Kellogg's Baseball is most notable for its 3-D look. They feature a player photo in the foreground. A ballpark background is layered behind. Although the technology was fairly primitive, it is very effective. Card fronts have a baseball icon at the top with the player's last name, team and position. A facsimile signature is on the bottom part of the card. Like most Kellogg's baseball cards, these are smaller than standard-sized baseball cards, measuring 2 1/4" by 3 1/2".
Card backs offer a ton of info, especially when you consider the smaller dimensions. Arranged horizontally, tops have vital player info as well as logos for both the MLBPA and MLB. The bottom adds complete career stats and a short bio.
1970 Kellogg's Baseball has a 75-card checklist. While there are a lot of common players, the oddball set also has several Hall of Famers. Willie Mays, Roberto Clemente, Pete Rose and Ernie Banks are among the highlights. The set also has Reggie Jackson, which is a second-year card.
Unfortunately, 1970 Kellogg's Baseball cards are prone to damage. Because of their thickness, corners and edges are normally okay. However, the plastic often curled if not stored properly. This resulted in lots of cards cracking. Cracked cards are much less desirable to most collectors and sell for a lot less.
1970 Kellogg's Baseball cards came in boxes of cereal. A mail-away offer was also available.
Key 1970 Kellogg's Baseball Cards:
- Willie Mays #12
- Roberto Clemente #27
- Pete Rose #2
- Reggie Jackson #32
- Ernie Banks #40
Set Checklist
1970 Kellogg's Baseball Checklist
Base Set Checklist
2 Pete Rose - Cincinnati Reds
3 Cleon Jones - New York Mets
4 Willie McCovey - San Francisco Giants
5 Mel Stottlemyre - New York Yankees
6 Frank Howard - Washington Senators
7 Tom Seaver - New York Mets
8 Don Sutton - Los Angeles Dodgers
9 Jim Wynn - Houston Astros
10 Jim Maloney - Cincinnati Reds
11 Tommie Agee - New York Mets
12 Willie Mays - San Francisco Giants
13 Juan Marichal - San Francisco Giants
14 Dave McNally - Baltimore Orioles
15 Frank Robinson - Baltimore Orioles
16 Carlos May - Chicago White Sox
17 Bill Singer - Los Angeles Dodgers
18 Rick Reichardt - California Angels
19 Boog Powell - Baltimore Orioles
20 Gaylord Perry - San Francisco Giants
21 Brooks Robinson - Baltimore Orioles
22 Luis Aparicio - Chicago White Sox
23 Joe Horlen - Chicago White Sox
24 Mike Epstein - Washington Senators
25 Tom Haller - Los Angeles Dodgers
26 Willie Crawford - Los Angeles Dodgers
27 Roberto Clemente - Pittsburgh Pirates
28 Matty Alou - Pittsburgh Pirates
29 Willie Stargell - Pittsburgh Pirates
30 Tim Cullen - Washington Senators
31 Randy Hundley - Chicago Cubs
32 Reggie Jackson - Oakland Athletics
33 Dick Allen - Philadelphia Phillies
34 Tim McCarver - St. Louis Cardinals
35 Ray Culp - Boston Red Sox
36 Jim Fregosi - California Angels
37 Billy Williams - Chicago Cubs
38 Johnny Odom - Oakland Athletics
40 Ernie Banks - Chicago Cubs
41 Chris Short - Philadelphia Phillies
42 Ron Santo - Chicago Cubs
43 Glenn Beckert - Chicago Cubs
44 Lou Brock - St. Louis Cardinals
45 Larry Hisle - Philadelphia Phillies
46 Reggie Smith - Boston Red Sox
47 Rod Carew - Minnesota Twins
48 Curt Flood - St. Louis Cardinals
49 Jim Lonborg - Boston Red Sox
50 Sam McDowell - Cleveland Indians
51 Sal Bando - Oakland Athletics
52 Al Kaline - Detroit Tigers
53 Gary Nolan - Cincinnati Reds
54 Rico Petrocelli - Boston Red Sox
55 Ollie Brown - San Diego Padres
56 Luis Tiant - Cleveland Indians
57 Bill Freehan - Detroit Tigers
58 Johnny Bench - Cincinnati Reds
59 Joe Pepitone - New York Yankees
60 Bobby Murcer - New York Yankees
61 Harmon Killebrew - Minnesota Twins
62 Don Wilson - Houston Astros
63 Tony Oliva - Minnesota Twins
64 Jim Perry - Minnesota Twins
65 Mickey Lolich - Detroit Tigers
66 Jose Laboy - Montreal Expos
67 Dean Chance - Minnesota Twins
68 Ken Harrelson - Cleveland Indians
69 Willie Horton - Detroit Tigers
70 Wally Bunker - Kansas City Royals
71 Robert Gibson - St. Louis Cardinals
72 Joe Morgan - Houston Astros
73 Denny McLain - Detroit Tigers
74 Tommy Harper - Seattle Pilots
75 Don Mincher - Seattle Pilots
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Roger Ponds
The 1970 Kelloggs set is a rather attractive set. Although 1972 was the first year that I collected baseball cards, I did not add any cards from the 1970 Kelloggs set until 1976, when a friend of mine in high school, who also collected baseball cards, traded me his duplicate card of 1970 Kelloggs Tom Haller, and that got me started in the 1970 Kelloggs set. I was able to add some more cards from this set over the years. Finally, I started buying baseball cards on eBay earlier this year (Summer 2022). I was able to put together the complete set of the 1970 Kelloggs set (all 75 cards), thanks to eBay.